The relaunch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences respectively. In 2010, Discovery Kids was relaunched as The Hub (later Hub Network) as part of a joint venture with Hasbro led by veteran executive Margaret Loesch.
The channel was originally launched by Discovery Communications (then Discovery, Inc.) on Octoas Discovery Kids Channel (later Discovery Kids), a spin-off of Discovery Channel, with primarily science and nature-themed programming aimed towards a youth audience. Discovery (WBD) and Hasbro Entertainment. Discovery Family is an American cable television channel co-owned by Warner Bros.
